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Insights From Redesigning A Contemporary Dating App: Coffee Meets Bagel

Insights From Redesigning A Contemporary Dating App: Coffee Meets Bagel

Mixing love and technology is just a reasonably brand new concept, in america alone, dating software consumption moved up from 11per cent to 33percent within the last 7 years. One app available in the market, presently aimed at more daters that are serious is Coffee Meets Bagel. We instantly noticed some ways that the UX and UI for the software could be enhanced to emphasize its USPs better.

Why Do Users Pick Coffee Meets Bagel?

CMB seemingly ЕЎpanД›lЕЎtina on-line datovГЎnГ­ lokalit have used a rather anti-tinder/anti-swiping stance, promoting it self as a software to get more severe daters. The ‘smart algorithm’ just shows users lots of matches per time which picks through to their choices and makes better guidelines based on that. Correctly, all the users on CMB are millennial performing experts.

Upon interviews and contextual inquiries with a range users that fit this demographic, i came across listed here to make a difference when it comes to enhancement.

“What Now…?” — Think Of Navigation

Comprehending the movement by which users complete actions is important to the general quality for the application. It was clear looking at the User Flow for the CMB software for a person who would like to get a match.

The consumer flow features three endings that are natural a users journey from the software — users meet their match, they close the software, or they change choices. Understanding these elements highlights two main points.

  1. The importance of the ‘Discover’ page. Since the ‘Suggested’ page is restricted to a smaller sized quantity of bagels, often averaging six each day — the application was designed to push users into the discover web web page to keep taking a look at more potential matches after the first curated matches come to an end.